Social Media Coordinator (JTH)

Job Description:

The Social Media Coordinator will be responsible for assisting in the development and execution of our social media strategies to enhance our online presence. This role involves creating, curating, and managing content across various social media platforms, engaging with followers, and analyzing performance metrics to optimize our social media efforts. The ideal candidate is a creative thinker with a passion for storytelling and a deep understanding of social media trends and best practices.

Key Responsibilities:

  • Assist with the development and implementation of our comprehensive social media strategy to increase our brand awareness and engagement.
  • Create, curate, and manage content for social media platforms including Facebook and Instagram
  • Plan, create, and publish engaging video content, including reels, to promote train excursions and events.
  • Monitor social media channels for comments, messages, and mentions, and engage with followers in a timely and professional manner.
  • Collaborate with the marketing and development teams to align social media efforts with overall marketing goals and campaigns.
  • Plan and schedule social media campaigns to promote train excursions and special events.
  • Analyze social media performance metrics and provide regular reports to the marketing team, including insights and recommendations for improvement.
  • Report on the ROI of social media campaigns and initiatives.
  • Stay up to date with the latest social media trends, tools, and best practices, and incorporate them into the social media strategy.
  • Coordinate with photographers, videographers, and graphic designers to produce high-quality visual content.
  • Manage the social media content calendar, ensuring consistent and timely posting.
  • Utilize Flodesk to create and manage email flows and email templates and organize customer segments for targeted email marketing.
  • Use Excel to track and analyze data, create reports, and manage social media metrics.

Required Skills:

  • Proven experience as a Social Media Coordinator or similar role.
  • Strong understanding of social media platforms, including Facebook.
  • Experience with creating and publishing reels and short-form video content.
  • Excellent written and verbal communication skills, with a knack for storytelling.
  • Experience with social media advertising and analytics tools (e.g., Facebook Ads Manager, Google Analytics).
  • Ability to analyze and report on ROI for social media campaigns.
  • Creative mindset with the ability to generate innovative ideas for content and campaigns.
  • Strong organizational and time-management skills, with the ability to handle multiple projects simultaneously.
  • Knowledge of graphic design and video editing software is a plus.
  • Experience with Flodesk for email marketing and customer segmentation.
  • Strong skills in Excel for data tracking, analysis, and reporting.
  • Ability to work independently and as part of a team.

Qualifications:

  • 3+ years of experience in social media management or a related role.
  • Portfolio of previous social media campaigns and content.

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